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A celebrity's credibility is reduced when s/he endorses a variety of products because ________.

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A celebrity's credibility is reduced when s/he endorses a variety of products because ________.

A celebrity's credibility is reduced when s/he endorses a variety of products because ________.
A) the celebrity has positive associations with the products
B) the economic motivation underlying the celebrity's endorsements becomes too pronounced
C) teens find celebrities more authentic than other customers
D) almost a quarter of advertisements use a celebrity spokesperson
E) the celebrity becomes less famous

Textbook

Consumer Behavior

Edition: 11^th

Authors: Schiffman, Wisenblit

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chinka Author

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