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Prominent celebrities and athletes are often recruited to endorse certain products, even though they ...

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Prominent celebrities and athletes are often recruited to endorse certain products, even though they ...

Prominent celebrities and athletes are often recruited to endorse certain products, even though they don't necessarily know anything about the productsuch as an athlete endorsing a type of underwear. We can explain this tendency with social cognitive theory by saying:
A) the celebrities and athletes are effective models because they're rich.
B) the celebrities and athletes are effective models because they have high status.
C) the celebrities and athletes are effective models because they're usually physically attractive.
D) the celebrities and athletes are effective models because they get large monetary rewards.

Textbook

Educational Psychology: Windows on Classrooms

Edition: 10^th

Authors: Eggen, Kauchak

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intergus Author

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7 years ago

Helped a lot

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Just got PERFECT on my quiz

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