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darthmouse darthmouse
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7 years ago
Which of the following statements about channel intensity is most likely true?
A) The more intensively a manufacturer distributes its brand in a market, the more the manufacture can influence how channel members perform marketing channel functions.
B) To control channel functions and their performance, the manufacturer needs to refrain from blanketing or saturating distribution outlets.
C) A channel intensity strategy primarily addresses whether to outsource channel functions or to engage in vertical integration.
D) Saturation is an extreme version of dual distribution that is rarely employed by manufacturers due to monopoly concerns.
E) Total saturation of a trading area is a common channel intensity strategy used by manufacturers.
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Marketing Channel Strategy

Marketing Channel Strategy


Edition: 8th
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YennYenn
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7 years ago
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darthmouse Author
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7 years ago
Thanks for your help!!
klyn
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Yesterday
Helped a lot
Cdfields
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2 hours ago
This calls for a celebration Person Raising Both Hands in Celebration
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