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Tasty Tomato Company temporarily cut the wholesale price of canned tomatoes by 10%. In response to ...

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Tasty Tomato Company temporarily cut the wholesale price of canned tomatoes by 10%. In response to ...

Tasty Tomato Company temporarily cut the wholesale price of canned tomatoes by 10%. In response to the price cut, Great Groceries purchased a three month supply of canned tomatoes, which is twice the amount the retailer would normally buy. Which term best describes the actions of Great Groceries?
A) forward buying
B) price diverting
C) gray marketing
D) downline marketing
E) continuous replenishment

Textbook

Marketing Channel Strategy

Edition: 8^th

Authors: Palmatier, Stern, El-Ansary, Anderson

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