Discuss three major trends in the U.S. business environment that are affecting today’s marketing ...

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Discuss three major trends in the U.S. business environment that are affecting today’s marketing ...

Discuss three major trends in the U.S. business environment that are affecting today’s marketing channel structures and strategies.

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Marketing Channel Strategy

Edition: 8^th

Authors: Palmatier, Stern, El-Ansary, Anderson

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