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Home Q & A Board Other Fields Homework Help Business Marketing
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revmitchell revmitchell
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6 years ago
Being located in Arizona, the professional baseball team chose the name of Arizona Diamondbacks, using a rattlesnake as part of the logo. This is an example of the ________ characteristic of a good brand name.
A) trendiness
B) recognizability
C) fit
D) contrast
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Sports Marketing

Sports Marketing


Edition: 1st
Authors:
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Sports Marketing (Fetchko, Roy, Clow)
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kromonoskromonos
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revmitchell Author
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#2
5 years ago
ty for the help
Sports Marketing (Fetchko, Roy, Clow)
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