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rohu rohu
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7 years ago
Broad category exclusivity adds value for a
A) brand by receiving exclusive rights within its product category
B) brand by reducing the costs of the sponsorship over a narrow category exclusivity
C) sponsor by granting exclusive rights within a single product category
D) sponsor by granting exclusive rights across multiple related categories
Textbook 
Sports Marketing

Sports Marketing


Edition: 1st
Authors:
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SatiozSatioz
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7 years ago
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rohu Author
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7 years ago
I appreciate what you did here, answered it right Smiling Face with Open Mouth
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This site is awesome
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