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debbyFlynn debbyFlynn
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7 years ago
The consumer's ability to separate one brand from another in a product category is called ________.
A) differentiation
B) preference
C) comprehension
D) conviction
E) association
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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enujenuj
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7 years ago
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