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normie normie
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7 years ago
Which of the following is NOT considered a consumer category of brand relationship?
A) regulars
B) innovators
C) ex-users
D) first-timers
E) switchers
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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yamyam
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#1
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7 years ago
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normie Author
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#2
7 years ago
makes so much more sense now, thanks
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