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debbyFlynn debbyFlynn
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7 years ago
The percentage of the category purchases that are made by the brand's customers is known as ________.
A) return-on-investment
B) customer equity
C) share of market
D) customer value
E) share of voice
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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enujenuj
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7 years ago
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debbyFlynn Author
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7 years ago
Thanks for your help!!
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Yesterday
this is exactly what I needed
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2 hours ago
Brilliant
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