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ikaro2k ikaro2k
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7 years ago
A firm's ________ is determined by the number of separate items within the same category.
a. brand equity
b. product mix width
c. product line length
d. product quality
e. product mix
Textbook 
Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
Authors:
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OrmfnOrmfn
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ikaro2k Author
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#2
6 years ago
Figured that was the answer
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