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In which stage of the consumer decision process does cognitive dissonance occur?

adthz

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In which stage of the consumer decision process does cognitive dissonance occur?

In which stage of the consumer decision process does cognitive dissonance occur?
A) evaluation of alternatives
B) purchase act
C) post-purchase behavior
D) information search

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Retail Management: A Strategic Approach

Retail Management: A Strategic Approach

Edition: 12^th

Authors: Berman, Evans

Read 95 times

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