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In which stage of the consumer decision process does cognitive dissonance occur?

adthz

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In which stage of the consumer decision process does cognitive dissonance occur?

In which stage of the consumer decision process does cognitive dissonance occur?
A) evaluation of alternatives
B) purchase act
C) post-purchase behavior
D) information search

Textbook

Retail Management: A Strategic Approach

Retail Management: A Strategic Approach

Edition: 12^th

Authors: Berman, Evans

Read 101 times

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Martine

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adthz Author

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Thanks for your help!!

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