A small business following a focus strategy attempts to serve its narrow target markets more ...

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A small business following a focus strategy attempts to serve its narrow target markets more ...

A small business following a focus strategy attempts to serve its narrow target markets more effectively and efficiently than competitors trying to appeal to the broad market.
True or False?

Textbook

Essentials of Entrepreneurship and Small Business Management

Edition: 6^th

Author: Scarborough

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