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Which of the following is the LEAST controllable element of the communications mix?

Michelle Kelly

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7 years ago

Which of the following is the LEAST controllable element of the communications mix?

Which of the following is the LEAST controllable element of the communications mix?
A) personal selling
B) direct marketing
C) point-of-purchase sales
D) buzz marketing

Textbook

Strategic Marketing

Strategic Marketing

Edition: 1^st

Authors: Mooradian, Matzler, Ring

Read 61 times

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w.i.l.l

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Michelle K. Author

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#2

6 years ago

Thanks for the marketing help

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