It is just as expensive for a company to retain good customers as it is to acquire customers.

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6 years ago

It is just as expensive for a company to retain good customers as it is to acquire customers.

It is just as expensive for a company to retain good customers as it is to acquire customers.
a. True
b. False

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Marketing: Real People, Real Choices

Edition: 4^th

Authors: Solomon, Marshall, Stuart, Smith, Charlebois, Shah

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