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Rgary Rgary
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7 years ago
Companies that successfully practice customer relationship management measure success by ________.
a. share of market and market growth rate
b. business potential and industry potential
c. share of customer and lifetime value of the customer
d. PRIZM and VALS2
e. cost of customer and duration of relationship with customer
Textbook 
Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
Authors:
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tic_tactic_tac
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7 years ago
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