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ikaro2k ikaro2k
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7 years ago
An ad for Mongoose mountain bikes shows a serious biker traversing remote and rugged but beautiful terrain and states, "There are places that are so awesome and so killer that you'd like to tell the whole world about them. But please, don't." This ad uses the ________ appeal.
a. slice of life
b. lifestyle
c. fear
d. testimonial
e. straight-forward
Textbook 
Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
Authors:
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tic_tactic_tac
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7 years ago
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ikaro2k Author
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#2
6 years ago
Came at the best time!
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