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Kayty Kayty
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Posts: 1072
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6 years ago
In a target market management system,
A) the organization recognizes that different customer classes with different needs require different marketing strategies.
B) there are no brand managers, only category managers.
C) there is considerable internal competition between brands for marketing services.
D) the organization streamlines services such as secretarial, accounting, and consulting services.
E) the responsibility for promoting a product is outsourced.
Textbook 
THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition


Edition: 1st
Author:
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THINK Marketing, First Canadian Edition (Tuckwell)
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RainbowRisingRainbowRising
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6 years ago
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