After segmentation, the customer group selected by a firm is referred to as the target market.

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After segmentation, the customer group selected by a firm is referred to as the target market.

After segmentation, the customer group selected by a firm is referred to as the target market.
a. True
b. False

Textbook

Marketing: Real People, Real Choices

Edition: 4^th

Authors: Solomon, Marshall, Stuart, Smith, Charlebois, Shah

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