Psychographics is a customer segmentation and target market that identifies the number and concentration of households of each segment located within a trade area.
a. True
b. False
Question 2Examples of irregular business dealings include accepting bribes from suppliers, cronyism, accepting late bids, owing a stake in a supplier's company etc.
Indicate whether the statement is true or false
Question 3Properly maintained databases provide marketers with accurate, up-to-date information on population, households, and businesses nationwide.
a. True
b. False
Question 4Reciprocity occurs when suppliers are suggested to purchase the buyer's products or services when getting into a contract with that buyer.
Indicate whether the statement is true or false
Question 5Geo-demographic analysis provides data on both household attributes and lifestyle patterns.
a. True
b. False
Question 6The purchasing department need not support all corporate objectives.
Indicate whether the statement is true or false
Question 7Three types of database mapping that are useful to e-marketers include
a. site analysis, territory identification, and product movement.
b. population density, retail trade area, and income profiles.
c. database plots, ethnic profiling, and educational level profiles.
d. household income, house value, and property tax base.
e. site analysis, territory management, and database plots.
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