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chinka chinka
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7 years ago
When Listerine, who makes mouthwash in the form of a liquid, introduced Listerine PocketPacks, a solid form of the product, it was an example of a ________.
A) product differentiation strategy
B) product form extension
C) product line extension
D) product generalization strategy
E) product category extension
Textbook 
Consumer Behavior

Consumer Behavior


Edition: 11th
Authors:
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handsome93handsome93
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7 years ago
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3 years ago
nice!
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