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Tim, a marketing manager, disagreed with other company managers. Tim believed that the company ...

Tim, a marketing manager, disagreed with other company managers. Tim believed that the company should not just try to make a better product or try to sell more of the product; the company should try to identify and satisfy consumer wants and needs. Tim's philosophy may best be described as:
A) the production-oriented philosophy
B) the selling philosophy
C) the marketing concept philosophy
D) the management philosophy

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Basic Marketing Research: Using Microsoft Excel Data Analysis

Edition: 1^st

Authors: Burns, Bush, Nash

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Basic Marketing Research: Using Microsoft Excel Data Analysis, First Canadian Edition (Burns, Bush, Nash)

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