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DavenLC DavenLC
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6 years ago
Sue Miller, brand manager for Zippo Cat Foods, wanted to gather some information from cat food buyers. She arranged to conduct several focus groups, each conducted online with as many as 25 to 50 participants. She also wanted to interact with the focus group participants. Sue would be using which type of focus group? 
A) traditional
B) nontraditional
C) disguised
D) nondisguised
E) moderated
Textbook 
Basic Marketing Research: Using Microsoft Excel Data Analysis

Basic Marketing Research: Using Microsoft Excel Data Analysis


Edition: 1st
Authors:
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wap042wap042
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6 years ago
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DavenLC Author
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6 years ago
Good timing, thanks!
Gorgio_De
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Yesterday
Just got PERFECT on my quiz
Ifekwunigwe
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2 hours ago
Smart ... Thanks!
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