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silverwing silverwing
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7 years ago
Which of the following is the most accurate statement regarding the importance of the questionnaire in the research process?
A) Relatively speaking, the questionnaire is unimportant in the marketing research process compared with the data analysis.
B) Questionnaire design directly affects the quality of the data collected; even experienced interviewers cannot compensate for questionnaire defects.
C) The questionnaire is tied with the written report as being the two most important items in the marketing research process.
D) Questionnaire design affects the quality of the data collected, though experienced interviewers will often compensate for questionnaire defects.
E) Questionnaire design is THE most important step in the marketing research process.
Textbook 
Basic Marketing Research: Using Microsoft Excel Data Analysis

Basic Marketing Research: Using Microsoft Excel Data Analysis


Edition: 1st
Authors:
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Basic Marketing Research: Using Microsoft Excel Data Analysis, First Canadian Edition (Burns, Bush, Nash)
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wap042wap042
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7 years ago
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silverwing Author
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6 years ago
Such an amazing website, you guys helped me out so much throughout the semester

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Basic Marketing Research: Using Microsoft Excel Data Analysis, First Canadian Edition (Burns, Bush, Nash)
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