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goji.go goji.go
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11 years ago
Which of the following is NOT one of the common public relations tools?
A) globally integrated messages
B) controlled messages
C) publicity messages
D) semi-controlled messages
E) sponsorship of special events
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Diesel
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bbb
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#1
11 years ago
A) Globally integrated communication messages are part of the promotional mix used to promote companies that are interested in informing a global audience about their products and persuading people in many parts of the world to purchase their products. Public relations uses controlled messages, semi-controlled messages, and publicity to create and maintain a positive business image. News about the business is transmitted in a controlled, semi-controlled, or uncontrolled way. Publicity is an uncontrolled means of transmitting information about a business through mass media at no charge.
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goji.go Authorgoji.go
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11 years ago
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Diesel

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