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vanstygma vanstygma
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6 years ago
In March 2012, the Public Relations Society of America reached a common definition for public relations.  Which of the following represents the winning definition?
A) “Like beauty, the definition of ‘public relations’ is in the eye of the beholder.”
B) “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”
C) “Public relations is a planned process to influence public opinion, through sound character and proper performance, based on mutually satisfactory two-way communication.”
D) “Public relations revolutionizes the way organizations and individuals communicate to their key constituent publics around the world.”
Textbook 
The Practice of Public Relations

The Practice of Public Relations


Edition: 13th
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Practice of Public Relation (Seitel)
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sznooreksznoorek
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vanstygma Author
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#2
5 years ago
Exactly what my prof needed
Practice of Public Relation (Seitel)
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