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McArgent McArgent
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6 years ago
Public Relations involves
A)   a variety of activities that an organization undertakes to influence the attitudes, opinions, and behavior of interest groups towards an organization
B)   direct response campaigns targeting a broad spectrum of customers
C)   ongoing communication with customers that demonstrate high loyalty
D)   acquisition of new customers through advocacy advertising
Textbook 
Canadian Advertising in Action

Canadian Advertising in Action


Edition: 11th
Author:
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GagusGagus
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6 years ago
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