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McArgent McArgent
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6 years ago
In recognition tests, respondents are asked if
A) they have changed the product they use
B) they can identify a brand name
C) they can recognize a logo
D) they have bought a specific product recently
E) they can recall an advertisement for a specific product
Textbook 
Canadian Advertising in Action

Canadian Advertising in Action


Edition: 11th
Author:
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MrDeeMrDee
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6 years ago
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