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Mari-chi Mari-chi
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6 years ago
Direct-response communication
A) can only be used in print communications
B) doesn’t require specific objectives
C) is a one-on-one type of communication
D) is used mainly to influence last-minute choices between comparable brands
E) is called a personality announcement
Textbook 
Canadian Advertising in Action

Canadian Advertising in Action


Edition: 11th
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GagusGagus
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6 years ago
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Mari-chi Author
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6 years ago
this is exactly what I needed
Shuqin
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Yesterday
Brilliant ツ
Lourd Jenkins
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2 hours ago
Good timing, thanks!
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