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bongua185 bongua185
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6 years ago
Iconoclastic brand names:
A) reveal what the brand does.
B) capture the essence of the idea behind the brand.
C) contain recognizable words or word parts that imply what the brand is about.
D) do not reflect the brand's goods or services, but instead something that is unique, different, and memorable.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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maficamafica
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6 years ago
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bongua185 Author
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6 years ago
Thank you, thank you, thank you!
Jadakiss
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Yesterday
Brilliant ツ
dearsophia21
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2 hours ago
Thanks for your help!!
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