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Sitki Sitki
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6 years ago
Using the multiattribute approach, an individual considers:
A) beliefs about product attributes and the importance of those attributes.
B) layers, levels, and linkages of the cognitive map.
C) cognitive, conative, and affective reactions to the product.
D) the evoked, inert, and inept sets of brands.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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maficamafica
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Sitki Author
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