× Didn't find what you were looking for? Ask a question
Top Posters
Since Sunday
p
4
h
4
c
4
d
3
3
c
3
t
3
u
3
A
3
B
3
j
3
s
3
New Topic  
Sitki Sitki
wrote...
Posts: 1536
Rep: 0 0
6 years ago
The underlying principle for using more emotional appeals in business-to-business advertising is that emotions can be a part of every type of decision, even in the business-to-business environment.

True or False?
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
Read 72 times
2 Replies

Related Topics

Replies
wrote...
6 years ago
TRUE
Sitki Author
wrote...
6 years ago
Correct again
New Topic      
Explore
Post your homework questions and get free online help from our incredible volunteers
  1027 People Browsing
Related Images
  
 2473
  
 376
  
 324
Your Opinion
Where do you get your textbooks?
Votes: 447