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Sitki Sitki
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Posts: 1536
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6 years ago
Emotional appeals:
A) have been used more frequently in business-to-business ads in the past decade.
B) are designed to evoke cognitive responses.
C) primarily describe product attributes.
D) are difficult to create on television.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
Read 38 times
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wrote...
6 years ago
A
Sitki Author
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5 years ago
Correct again
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