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Sitki Sitki
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Posts: 1536
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6 years ago
Britney really liked the advertisement by Saturn that featured an elementary school teacher, primarily because Britney is also an elementary school teacher. This identification with the spokesperson by Britney is an example of the concept of:
A) attractiveness.
B) similarity.
C) likeability.
D) trustworthiness.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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