During the product-specific research phase of advertising research, an agency's employee may ask ...

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During the product-specific research phase of advertising research, an agency's employee may ask ...

During the product-specific research phase of advertising research, an agency's employee may ask consumers if there are any problems or difficulties with the product.

True or False?

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Integrated Advertising, Promotion, and Marketing Communications

Edition: 8^th

Authors: Clow, Baack

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