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Sitki Sitki
wrote...
Posts: 1536
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6 years ago
In general, an advertising campaign featuring ads in two or more different types of media has a greater effective reach than a campaign with the same number of total ads, but using only one medium.

True or False?
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
Read 62 times
2 Replies

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Replies
wrote...
6 years ago
TRUE
Sitki Author
wrote...
6 years ago
Thanks
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