The primary function of advertising is to influence the behaviour of the audience. (True or false?)

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The primary function of advertising is to influence the behaviour of the audience. (True or false?)

The primary function of advertising is to influence the behaviour of the audience.
a. True
b. False

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Integrated Marketing Communications: Strategic Planning Perspectives

Edition: 5^th

Author: Tuckwell

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This helped my grade so much Perfect

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