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birdseye birdseye
wrote...
Posts: 835
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6 years ago
When developing a marketing communications strategy a target market profile is critical.  What characteristics of the profile help the marketers focus on lifestyle?
a. behaviour response
b. geographic
c. psychographic
d. demographic
e. economic
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
Author:
Read 83 times
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wrote...
6 years ago
c
birdseye Author
wrote...
6 years ago
Thanks for the quick help
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