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birdseye birdseye
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6 years ago
A marketing strategy that stresses newness (based on a commitment to research and development) as a means of differentiating a company or a brand from competing companies and brands is called
a. lifestyle positioning.
b. head-on positioning.
c. innovation positioning.
d. leadership positioning.
e. new product positioning.
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
Author:
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xNxxNx
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6 years ago
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birdseye Author
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Just got PERFECT on my quiz
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