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ShadyAh ShadyAh
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6 years ago
Assess the various strategic roles of public relations.  Discuss a company that has successfully achieved each role.
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
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6 years ago
The role of public relations should be examined on how best to: reach the opinion leaders, maximize the news value of product introductions, time public relations events to reinforce advertising and promotion, and reach markets not targeted by advertising.
Examples will vary.
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