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debbyFlynn debbyFlynn
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7 years ago
Which of the following is used to assess the internal and external public relations environment that affects the organization's audiences, objectives, competitors, and past results?
A) PR audit
B) benchmarking
C) marketing audit
D) communication audit
E) SWOT analysis
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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yamyam
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7 years ago
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debbyFlynn Author
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