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Leikakei113 Leikakei113
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6 years ago
In the second step in the new-product development process, evaluating product ideas,
 a. marketing research is conducted to measure customer attitudes and potential sales.
  b. new technology is examined to determine whether new products can be created.
  c. managers determine whether the new product can be sold at an acceptable price.
  d. none of the above
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return127return127
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6 years ago
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