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jamiscott jamiscott
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6 years ago
State the methods managers use to evaluate advertising effectiveness.
 
  What will be an ideal response?
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#1
6 years ago
Managers use objective rather than subjective measures when assessingadvertising effectiveness. Objective measures provide concrete data tomanagers so that they can determine if they have met their advertising goals.When advertising results are carefully measured, managers can choose toincrease the use of the best advertising channels and decrease the use of lesseffective ones. They can also increase or decrease specific budgets andmodify their advertising campaigns as needed.
jamiscott Author
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#2
6 years ago
I can't believe the level of intelligence display at this community, thank you so much
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