A market segment toward which a company directs its marketing effort is called a:

A market segment toward which a company directs its marketing effort is called a:
 A) marketing group.
  B) marketing sample.
  C) target market.
  D) consumer market.
  E) marketing median.

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Question 2 - How has international trade changed in the last several decades?
 A) International trade has decreased since its peak right after World War II.
  B) International trade has increased substantially.
  C) International trade has remained relatively stable since this time.
  D) International trade has become completely unrestricted between all countries.
  E) International trade between the United States and Canada has shrunk to almost zero.

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Question 3 - The product Centrum Silver is positioned as a vitamin supplement for older adults. The makers of Centrum Silver have segmented the vitamin market on a _____ basis.
 A) behavioristic
  B) demographic
  C) psychographic
  D) brand-related
  E) geographic

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Question 4 - After a lengthy market research study, J.W. Company, a large consumer products company, has determined that consumers in the market would respond favorably to a line of organic frozen entrees to complement J.W.'s current line of frozen food products. J.W's current production line would not allow for the additional products, so J.W. company must evaluate the cost of expanding their current facility or expand to a new location. The company does own land just outside a small town about 30 miles from their corporate headquarters. Of course, building or expanding a new facility would require a significant capital investment.
 
  If J.W. Company planned to build a new factory on the land they own, how would this impact the government of that town?
 A) Increased product choices
  B) Increased pay
  C) Increased job opportunities
  D) Increased tax revenue
  E) Increased profits

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Question 5 - A home improvement store carries lawn mowers all year long in its stores in Florida, Georgia, and California, but its stores in northern states carry lawn mowers only during the spring and summer. Which dimension of market segmentation does this illustrate?
 A) Geographic
  B) Demographic
  C) Psychographic
  D) Lifestyle and Behavior
  E) Socioeconomic