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Which promotional mix strategy directs marketing efforts toward market channel members?

ikaro2k

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Which promotional mix strategy directs marketing efforts toward market channel members?

Which promotional mix strategy directs marketing efforts toward market channel members?
a. push
b. pull
c. flighting
d. pulsing
e. AIDA

Textbook

Marketing: Real People, Real Choices

Marketing: Real People, Real Choices

Edition: 4^th

Authors: Solomon, Marshall, Stuart, Smith, Charlebois, Shah

Read 106 times

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tic_tac

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ikaro2k Author

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5 years ago

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