A market segment toward which a company directs its marketing effort is called a
A) marketing group.
B) marketing sample.
C) target market.
D) consumer market.
E) marketing median.
Question 2 - Small businesses should not invest their limited resources in social media because they are just a fad.
Indicate whether the statement is true or false
Question 3 - All of the following are reasons people go into business except the
A) desire to create a new business.
B) willingness to accept a challenge.
C) guaranteed return on investment.
D) desire for independence.
E) desire to determine one's own destiny.
Question 4 - The Nasdaq, part of the ___ market, provides price information on more than 3,600 stocks.
A) NYSE
B) secondary
C) primary
D) over-the-counter
E) securities exchange
Question 5 - Topps, a company that produces baseball cards, develops its products to appeal primarily to males who are baseball fans. This group is Topps's
A) business-to-business market.
B) market segmentation.
C) promotion strategy.
D) target market.
E) marketing mix.
Question 6 - Advergaming is a medium that marketers can use to communicate their big idea to their target market.
Indicate whether the statement is true or false
Question 7 - Which of the following is not a reason for starting a small business?
A) Desire to determine one's own destiny
B) Willingness to find and accept a challenge
C) Desire for a guaranteed financial return
D) Desire for independence
E) Desire to create a new business
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