A researcher wants to interview members of the junior class in a local high school that are interested in attending
the local university in order to investigate their attitudes concerning the university's admissions policy. Although the
researcher suspects that many of the juniors are interested in attending, the researcher cannot get a list of juniors
but only has the names of the three students that have expressed their interest by writing to the admissions office.
What sampling procedure should the researcher use to assemble a sample of adequate size?
a. Simple random sampling
b. Referred sampling
c. Snowball sampling
d. Convenience sampling
e. Quota sampling
Question 2Agentic goals are those
a. of idealism and impracticality.
b. of realism and relentless practicality.
c. emphasizing hedonism and the pursuit of happiness.
d. that stress mastery, self-assertiveness, and self-efficacy.
e. of affiliation and fostering harmonious relations with others.
Question 3Judgment samples are best used for
a. causal research.
b. exploratory research.
c. hypothesis testing.
d. descriptive research.
e. experimental designs.
Question 4Features in retail stores that are designed to better meet the needs of mature consumers might include all of the following except
a. easier-to-read labels.
b. comfortable seating throughout the store.
c. Web site services at every restaurant and coffeehouse.
d. well-lighted parking lots.
e. shelving arranged so customers do not have to bend over.
Question 5A sample where the respondent provides the names of other potential respondents is called a(n)
a. judgment sample.
b. snowball sample.
c. quota sample.
d. accidental sample.
e. probability sample.
Question 6Individuals in the gray market
a. are more spendthrift than other generations.
b. think of themselves as being 20 years younger.
c. have more difficulty making more complex decisions.
d. are better at processing lots of information.
e. are more likely to search for information.
Question 7When working in teams, it is okay to overlook the little things and focus on the big things.
Indicate whether the statement is true or false
Question 8Snowball samples are an example of
a. convenience sampling.
b. judgment sampling.
c. quota sampling.
d. simple random sampling.
e. stratified sampling.
Question 9The ____ market is comprised of those consumers over age 65.
a. gray
b. baby boomer
c. Generation X
d. Slacker
e. young-again
Question 10While it may be important for salespeople to form internal relationships with customer service personnel, they do not really need to form internal partnerships with people in design and manufacturing.
Indicate whether the statement is true or false
Question 11Judgment samples are distinguished by the fact that
a. those entering the sample happen to be where the study is being done when it is being done.
b. the proportion of those possessing a given characteristic is balanced against the proportion of the populationpossessing the characteristic.
c. each field worker is allowed to judge whether any given respondent would be a good representative of thepopulation.
d. the sample elements are hand picked by the investigator because it is expected they can offer thecontributions sought.
e. they are superior to other forms of sampling for descriptive studies.