Most of the time, it is unrealistic to convert noncustomers into customers because they are already biased against the company or product.
Indicate whether the statement is true or false
Question 2Open-ended questions limit the customer's response to one- or two-word answers.
Indicate whether the statement is true or false
Question 3Advertising affects word-of-mouth communications and plays an important role in buyer decision making.
Indicate whether the statement is true or false
Question 4Studies suggest that price is more likely to be used as a cue to quality under which of the following conditions?
A) when price is the primary differential information available
B) when alternatives are heterogeneous
C) prior to purchase
D) when comparative price differences are relatively large
E) all of these
Question 5Situational analysis is only valuable to the extent that it improves the quality of the resulting marketing plan.
Indicate whether the statement is true or false
Question 6Written communication skills is not one of the critical capabilities for effective selling.
Indicate whether the statement is true or false
Question 7Requester publications sell subscriptions to selected readers.
Indicate whether the statement is true or false
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