The key to coordination is to ensure that functional areas maintain:
A) the ability to envision future goals
B) consensus at all organizational levels
C) agreement on major marketing functions
D) ample time for planning
E) open lines of communication
Question 2Conformance to specifications is an example of a psychological attribute.
Indicate whether the statement is true or false
Question 3Successful pricing strategies are:
A) value based.
B) proactive.
C) profit-driven.
D) all of the answer choices
E) both value based and profit-driven.
Question 4Customers ultimately determine:
A) the type of demand.
B) the levels of marketing effectiveness and operational efficiency.
C) the cycle of demand.
D) the length of the service experience.
E) all of the these.
Question 5Which of the following IS NOT a purpose of a marketing plan?
A) It explains the present and future situations of the organization.
B) It specifies the expected outcomes of the plan.
C) It describes specific actions that are to take place.
D) It explains how marketing activities mesh with other functional areas.
E) It identifies resources needed to carry out the plan.
Question 6If buyers mistakenly believe that a competitor's offering has higher level attributes or qualities than it actually does, salespeople should avoid using competitive depositioning.
Indicate whether the statement is true or false
Question 7If the business marketer's product input assumes an insignificant role in the final product's total cost, demand is likely:
A) elastic.
B) price sensitive.
C) inelastic.
D) small.
Question 8The manner in which operational competitiveness is embraced by various service firms can be described by all the following stages except:
A) available for service.
B) marketing and operations.
C) journeyman.
D) distinctive competencies achieved.
E) world-class service delivery.
Question 9Motorola continuously establishes performance standards and assesses actual performance by comparing it with these standards. Afterwards, Motorola often takes corrective action to reduce any discrepancies. This process is most likely outlined in the __________ section of Motorola's marketing plan.
A) evaluation and control
B) marketing strategy
C) marketing implementation
D) SWOT analysis
E) goals and objectives
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